Flux

Oil & Gas

New business innovation for an oil rig fabricator

The Flux Venture Portfolio of Products

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Rig Sense

Computer vision to detect non-productive time on an oil rig drill floor

Tasreehi

Location technology and decision logic to increase safety and productivity

Weldflow

A mobile robotic welding solution powered by cloud artificial intelligence

AI2

Asset integrity services from initial construction to decommission

Context

The shift towards renewable energy has caused a decline in the demand for our client's core business: oil rig fabrication. Our mission was to create new businesses that would offset the loss in revenue.

Our team traveled to the Middle East to tour the client's fabrication yard.  We witnessed the welding process first hand, climbed up on an oil rig and walked under towering wind turbine jackets.

The Problem

We interviewed employees across all departments at the client company and uncovered frictions around safety, efficiency and quality.

Weld Quality

Currently, welding is a manual process subject to defects and improper technique.  To complicate matters, the ultrasonic testing of welded joints is also subject to error.  Additionally, fabricators struggle to optimize their welding capacity.

Non-productive Time

On an oil rig, the amount of time spent neither connecting pipe or drilling is referred to non productive time (NPT).  Drilling companies want to minimize this time as much as possible because there is a direct relationship between NPT and cost.

Safety

Knowing the location of workers in the fabrication yard and on an oil rig is key to safety.  This is currently controlled by a "permit to work" system that tracks conflicting work, but it is subject to human error.  To complicate matters, workers are often not where the need to be, increasing work inefficiency.

My Role

Lead Experience Designer

Responsibilities and sample deliverables

Design Research
  • Travel to Middle East
  • Research Pod Leader
  • Ethnographic Interview Facilitator
Concept Ideation
  • Gathered Insights from Interviews
  • Rapid Divergent Concept Ideation
  • Concept Sketching
Concept Development
  • Concept UI Sketches
  • Wireframes
  • Storyboard Direction
  • UI Design
  • UX Workshop Facilitator
Prototyping
  • Paper/Digital Wireframes
  • Scrum
  • Art Direction
  • User Flows
  • Illustration

During the Flux project I managed three designers to create four final prototypes for our board meeting.  I used wireframes, sketches, scrum meetings to align my team.  I held whiteboard sessions and created paper prototypes to provide direction, aid in understanding and execution.  To be effective, I had to ramp up on the oil and gas value chain, the client’s core business (welding and fabrication) and a general knowlege of oil drilling.

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