Energy Bot

Transparent energy pricing for small to medium businesses

Background

The EnergyBot client was a Retail Energy Provider. REPs are energy companies that buy wholesale electricity from energy generation companies (power plants), price it and sell it to customers.  

The screen titled "Energy 101" is from an early prototype that we used to describe the energy ecosystem

The Problem

Brokers place themselves between small businesses and REPs, eating up already thin margins and adding cost without value to the customers.

Another early screen showing how much brokers increase costs.

The Solution

An online exchange that provides pricing, contracting, and enrollment for non-residential energy customers, and is supported by a consortium of REPs.

Transparent pricing and simplified contracting for non-residential customers. Enables customers to bypass brokers, perform due diligence, and reduce procurement costs.

User Flows

Our Subject Matter Experts made us aware of two main flows.  Instant and Personalized.  Based on the KWH use of the business, you can get instant pricing because it’s simple enough.  If you use a lot, or have high fluctuations in energy usage during the day, year, then custom contracts help.

Protoype

Below is a prototype of the final product that went live after our Beta build.

Lessons Learned

Your users will mercilessly edit your product for you. If you take the position that your feature ideas are game-changing, then you're going to be disappointed when users tell you they don't need them. But if you rejected features as eliminating unnecessary work, then users are your best friends.